"The Master Communicator" is a weekly masterclass in leadership communication.
Bite-size classes for busy C-suite executives, business managers, and aspiring leaders who want to elevate their communication skills so they can lead confidently.
David Tyler, a broadcaster and media & communication coach, hosts the show.
Each episode tackles critical aspects of leadership communication, offering practical techniques and strategies to navigate challenging conversations, deliver impactful messages, and inspire teams. From handling conflicts with tact and empathy to crafting compelling leadership narratives, David provides actionable insights that can be immediately applied in your professional life.
What sets "The Master Communicator" apart is its no-nonsense blend of storytelling, expert advice, and real-world examples. David shares personal anecdotes and lessons learned, making complex concepts relatable and easily understood.
Whether you want to:
- enhance your executive presence
- build a culture of trust or
- become a more effective leader
This podcast has something for you.
Transform your communication skills and lead with confidence.
Subscribe now to "The Master Communicator" and take the first step toward becoming the leader you were meant to be.
Introduction: In this episode of "The Master Communicator," host David Tyler dives into the critical topic of strategic communication planning. He explains how to create a cohesive messaging strategy that aligns with your organization’s goals and values. David covers the steps to develop an effective communication plan, from conducting a communication audit to identifying key messages and target audiences, emphasizing consistency, timing, and channel selection.
Timestamps:
(00:00) – Introduction
(01:06) – Understanding Strategic Communication Planning
(02:27) – Identifying Key Messages and Target Audiences
(03:41) – The Importance of Consistency, Timing, and Channel Selection
(04:58) – Executing and Monitoring Your Communication Plan
(05:56) – Case Study and Practical Tips
(07:21) – The Bottom L!ne
Key Points Discussed:
- The role of strategic communication planning in aligning messaging with organizational goals.
- Conducting a communication audit to identify strengths and weaknesses.
- Defining key messages that focus on value and impact, rather than just features.
- Tailoring messages to specific target audiences to maximize engagement.
- Importance of consistency, timing, and channel selection in effective communication.
- Monitoring and adjusting communication plans based on feedback and metrics.
Resources and Links:
- Peter Drucker quote: Goodreads
- Steve Jobs quote: BrainyQuote
- Bill Gates quote: Goodreads
Quotes:
- "The most important thing in communication is hearing what isn’t said." – Peter Drucker
- "It's not about what it is, it's about what it does." – Steve Jobs
- "The advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life." – Bill Gates
WEBINAR
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