Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte.
This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider these highlights from Professor Lecinski's curriculum vitae:
- Studied German and Government at Notre Dame, MBA from Illinois.
- Teaches seminars and blogs about Jazz for newcomers.
- Has written for The Journal of the International Association of Jazz Record Collectors.
- Twelve years at Google, left as a VP.
- Literally wrote the book on marketing and AI, back in 2021 before it was the “in thing.”
- Awarded Professor of the Year at Northwestern Kellogg in 2022.
It's a double-Jim conversation, as the two dive into the hottest topic in marketing...AI.
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Learn more about AI:
Marketing AI Institute: https://www.marketingaiinstitute.com/
Andrew Ng's Courses on Coursera: https://www.coursera.org/instructor/andrewng
Keynotes to Watch:
Agentforce Keynote: Build the Future with AI Agents: https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e27
Google Cloud CEO Thomas Kurian'a Keynote: https://cloud.withgoogle.com/next
And pickup Jim and Raj Venkatesan's book - The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing: https://a.co/d/9osop0B
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