Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte.
Aimee Johnson is the Chief Marketing Officer at Zillow Group, an American online real estate marketplace company with the mission to give people the power to unlock life’s next chapter.
Aimee Johnson joined Zillow Group in November 2018. Previously, she was at Starbucks for over 14 years—starting as Director of Coffee Strategy and Innovation and working her way up to SVP of Digital Customer Experiences. Among many of her accomplishments at Starbucks, she grew the loyalty program from 2 million to over 14 million customers and drove a minimum of 33% incremental growth year over year.
In this conversation, Aimee talks about Zillow's new mission, their pandemic traffic and how she is leading their marketing efforts.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
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