Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte.
It’s officially summertime here in the U.S., and Jim welcomes a guest whose company truly embodies the spirit of the season. Kelley Puckett is the Chief Marketing Officer of goodr, a high-growth sunglasses brand founded nine years ago in Southern California.
Like many great startups, goodr began by identifying a problem and solving it. The founders—runners themselves—noticed that running sunglasses were expensive and overly engineered. So they created fun, stylish, and functional sunglasses specifically for runners, all priced at just $25. Today, goodr offers sunglasses for a wide range of sports and outdoor activities.
Kelley seems tailor-made for goodr. A UCLA graduate, she went on to work at both Sony Pictures and Paramount Pictures. She’s also a runner—though not just any runner. Kelley is an ultramarathoner who has completed the Badwater 135, often called the toughest ultramarathon in the world.
Tune in to this episode to hear from a CMO who brings unmatched energy to her brand and community!
---
This week's episode is brought to you by Deloitte and StrawberryFrog.
Learn more: https://strawberryfrog.com/jim
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
