Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte.
To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professional services firm in the US, with about 170,000 people in her organization.
Lara has worked at Deloitte for about 18 years, beginning as an audit partner in 2005. She earned her Bachelors in Economics at SUNY Albany, and her MBA in Accounting from Baruch College. Jim welcomes Lara on the podcast to talk about how she has approached leading the largest professional services firm in the US. Then, the show takes an interesting turn. Lara is an unabashed believer in the power of sports in building future women leaders, and the enormous economic opportunity for brands in the still massively underdeveloped area of women’s sports.
Tune in for a conversation with an athlete herself–Lara still plays competitive softball–and learn how she looks to develop the next generation of women leaders through sports.
Check out the "The real MVPs of business": https://www.youtube.com/watch?v=U5XqZ4PlQCg
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