Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte.
Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purpose. Kristin has been responsible for some of Chase’s most successful campaigns including the launch of the Chase Sapphire Card, Chases partnership with Serena Williams, Kevin Hart, and so much more. Kristin shares her insights on how to create a lifestyle brand out of a financial institution like Chase, and why it's important to remember that the consumer ultimately call the shots.
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