The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
In this bonus episode, the tables turn and Seth goes from interviewer to interviewee as he sits with Jon Evans, on his Uncensored CMO podcast.
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