The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
Among the things CEOs, CFOs and other c-suite executives without marketing experience tend not to understand is the relationship between, what Les Binet and Peter Field, have termed the long and short of it...and how what businesses do to drive one does to effect the other——for good or ill.
So, in this episode, Seth speaks with serial entrepreneur and media executive Joe Marchese, not just because he’s a widely recognized leader in the media and technology industries but because of his CEO experience, his deep understanding of marketing and the Attention Economy, and his insights into how the long and short of it interact.
Joe is the co-founder and General Partner at both Human Ventures, and at Casa Komos Brands Group (CKBG), where he serves as co-CEO. He also leads Human.AI, the venture’s dedicated studio exploring the potential for AI to reshape the attention economy.
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