The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
In this episode, Seth sits down with Kofi Amoo-Gottfried, CMO at DoorDash. Kofi’s perspective on what CEOs (and the rest of the c-suite) need to better understand about marketing has been informed by his years as a strategist at Leo Burnett and Weiden, and as VP of Consumer Marketing at Meta. Kofi talks about accountability, the challenges of serving a three-sided marketplace and, among other topics, where a strategist’s remit converges and diverges with enterprise strategy.
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