The CEO’s Guide to Marketing offers a no-nonsense take on the business of marketing and the marketing of business. Hosted by Seth Matlins, Managing Director of the Forbes CMO Network, this series provides a master class in raising the C-suite's marketing IQ through candid conversations with renowned marketers and executives.
In this episode I talk with Hasbro‘s first-ever CMO Jason Bunge about working with the c-suite to build marketing capabilities in a 104-year-old-company, the different strategic roles marketing plays across different parts of the business, and the possibilities that can live within constraints.
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