The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.
How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
Mario isn’t just the most beloved plumber in history - he’s the most successful video game character of all time. With over 800 million games sold, Mario and his brother Luigi have “wahoo-ed” their way into multiple spinoffs, (Mario Kart sesh anyone?) Hollywood blockbusters… even their own amusement park. But the Super Mario Bros. origin story will surprise you like a rogue turtle shell: It features Donkey Kong, Popeye, and an artist from a forest in Kyoto. Find out how an angry landlord changed the course of video game history, and how Nintendo perfected a strategy called “The Infinite Game” to keep creating hit after world-dominating hit. Jump down that green pipe, and listen to find out why Super Mario Bros is the best idea yet.
Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.
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