The untold stories behind the products you’re obsessed with and the bold risk-takers who brought them to life.
Ever wonder how Birkenstocks went from a German cobbler’s passion project to the latest Zillenial fashion trend? Or who created that bottle of Sriracha that permanently lives in your fridge? Did you know Levi’s 501 jeans wouldn’t exist without the California gold rush, or that Super Mario Brothers was the brainchild of an artist from rural Japan? On Wondery’s new weekly podcast The Best Idea Yet, Jack Crivici-Kramer and Nick Martell (hosts of the award-winning daily pop-business podcast The Best One Yet) break down the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life, to market and to you. Come for the inspiring stories, stay for the legit business insights (not to mention countless dinner party anecdotes).
Coming Soon: The Best Idea Yet
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