The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
TrueFans.fm founder Sam Sethi is forward thinking about podcasting. Sam explains how True Fans grew out of the podcasting 2.0 movement into a full creator marketplace where podcasters can host audio and video, build real fan communities, and earn through value-for-value models, including micro payments, subscriptions, and one-off episode payments.
Sam walks me through how True Fans removes friction for listeners with a built-in virtual wallet, gamified SATs, and simple top-ups using Stripe, Apple Pay, and Google Pay, while handling all the complex bits in the background. On the hosting side, we dig into why downloads are a broken metric and how True Fans uses streaming and six-second packets to deliver rich consumption analytics. Sam also previews what’s coming next: live streaming, co-listening, chat, creator portals, custom domains, and AI/voice interfaces that aim to give creators more control than Apple, Spotify, or YouTube.
Whether you are a creator or a podcast listener, please get involved with TrueFans.fm
You can hear Sam on the Podnews Weekly Review with James Cridland.
Speaking of James - it's time to fill out the Podnews Report Card - James is really good about sharing the results with some of podcasting's Big Dogs.
Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Megatrax - Licensed Music for your radio station or podcast production company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
