The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Tony Garcia's journey through the radio industry over the past four decades provides a fascinating glimpse into the evolution of syndicated content and the changing landscape of the medium. From his early days as an intern at the iconic WNBC in New York during the 1980s, Tony's enthusiasm for radio was palpable, as he recounted the excitement of being part of the station's shift from album rock to the burgeoning new wave scene.
This passion led Tony to create his own syndicated show, "Wave Breaker," while at WNYU. Through sheer determination and a willingness to learn on the job, he navigated the complexities of distribution, leveraging techniques like bulk-erasing tapes to get the show into the hands of eager college radio stations across the country, and in Europe. This laid the foundation for Tony's deep understanding of the syndication business, which he would go on to apply in roles at companies like Progressive Radio Network and the Wall Street Journal Report.
Tony's insights into the strategies employed by media giants like Dow Jones, who adeptly repurposed content across their various platforms, underscores the importance of adaptability in an ever-changing industry. The transition from vinyl to CDs, and eventually digital distribution, further highlights Tony's ability to evolve with the times, always seeking to provide the most efficient and cost-effective solutions for his clients.
The story of Tony's involvement with the Bob & Sheri show, from the initial challenges to the eventual triumph, exemplifies his knack for identifying and nurturing talent. By enabling ownership of their IP and digital presence, Tony demonstrated a keen understanding of the value of intellectual property in an increasingly fragmented media landscape.
As Tony looks ahead to the future, his enthusiasm for the potential of hyper-local podcasts and the continued expansion of Bob & Sheri, and publishing ventures reflects a visionary mindset.
A video and transcript of the episode can be found on the network website.
Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
