The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Bob Willette got his start in commercial radio working alongside Humble and Fred at 102.1 The Edge back in the late 90's. He started as an intern but later produced the show and followed them over to the Mix 99.9 in the 2000's. After Humble and Fred had this very strange separation, he was "excused" from his position as producer and went on to work at Proud-FM for nearly 9 years, serving as the program director for the planet's first commercially licensed radio station to serve the LGBTQ Community. This part alone is worth the listen as Bob talks fondly of the radio that was made and said he could easily write a book about it. There were further opportunities at 94.9 The Rock in Oshawa, Bell in Toronto and Kitchener, and now Corus radio in Kingston, Ontario.
In this episode, I wanted to know how he continues to persevere in one of the world's most volatile business' which is adversely affect by a pandemic. I also wanted to hear all about "Bob's Basement" which is his new podcast. You can connect to the show below.
Bob has teamed up with Toronto Mike for his podcast! Connect here.
If you're asking "What About Bob?" There is more on our episode webpage.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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