The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Don Kollins is kind of an ideal guest for this podcast. He is a Canadian living in California. He has worked in radio on both sides of the border. And he is innovative enough to use his experience to see a path to the future for radio. When he was the program director of Toronto's pre-eminent sports radio leader, the Fan 590, he found himself having to juggle a radio show on TV - which later became a TV show on radio, in the Bob McCown show. He sees an opportunity for every radio personality to have a digital relationship with Twitch. Once solely a gamers medium, radio personalities like Bubba the Love Sponge, Humble & Fred and The Milkman John Mielke have embraced the platform and build out their brands using Twitch.
During the show, mention was made about the blog Fred Jacobs wrote about President Donald Trump using Twitch. You can read that here.
We spoke to Don about his early days at Rawlco and Rogers, his move to Sports Radio and later to The Game 95.7 in San Francisco. I got to ask all about sports radio from the program director who succeeded Jason Barrett at that station. (Yes we will be having on a few more Sports Radio PD's over the next few months as the format is at the forefront of digital integration with radio)
If you would like to get in touch with Don and know more about using Twitch for your radio station, please contact him here via LinkedIN.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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