The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jillene Khan is the afternoon host on Magic 98 in Madison, Wisconsin. Her story to radio is rooted in Minneapolis. From growing up listening to great personalities like Tony Fly from KDWB and Tom Bernard on KQRS to a time when her family was apart of Dave Ryan's Christmas Wish back in the 90's. Jillene is an ideal guest to bring on at a time when many people in her hometown are struggling with death of George Floyd at the hands 4 Minneapolis police officers.
In the episode, you'll hear about Jillene's rise through the radio ranks as she goes Country in the Quad Cities and Milwaukee, and then the decision to move to Madison, WI. She also spoke about coming out to her listeners how accepting her friends were. And by friends, we mean radio listeners. Jillene points out that it's about friends and not fans.
Jillene is also a good follow on Facebook Instagram and Twitter too.)
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
Nlogic's Services division.
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