The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Chris Cruise never had a radio career; he's always been a content creator. The Detroit native was let go from Entercom's Amp Radio 98.7 and attempted the sales thing before returning to his roots as a teacher at Chris can be heard on a number of station's across America already, but you're about to hear a lot more of him with the launch of Throwback Nation 2K in January. The original classic hits juggernaut Throwback Nation is a the creation of Tony Lorino, and will now branch out in the next millenium with the music millennials grew up with. (Yes I had to ask - that's Brittany, NSync, Soul Decision.
In this episode, you will hear about Chris' radio journey through great radio markets like Fort Wayne, Indiana and Boise, Idaho. The social media strategies that made him an industry leader, and what's ahead for his YouTube Channel and Throwback Nation 2K which launches in January.
I referenced other podcast episodes about these markets. I am thinking specifically about the one with Big Rick Daniels who spent some time in Boise, and Scott Howard who continues to sell at WOWO in Fort Wayne, Indiana.
As promised, here are the connection points if you want to have Throwback Nation or Throwback Nation 2K on your radio station. Also subscribe to Chris' You Tube channel for video suggestions.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week.
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
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