The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Big Rick Daniels grew up in Indiana. If you had to name famous people from the state, there's the obvious like John Mellencamp, the Jackson's and the sitting Vice President of the United States. Perhaps you are fan enough to mention David Letterman or David Lee Roth. But in broadcast circles, the state has a long a wonderful broadcast history that started with WOWO and set a standard emulated for decades to come. Rick was fortunate enough to work with a number of those people starting with Dave Kunkel at WRAY 1250AM in Princeton, Indiana. Also you'll hear all about WLBC in Muncie, Indiana and the brilliance of Steve Lindell. Steve had a way of training the listeners to refer to the region as "WLBC-land"; branding at its best.
In this episode, you'll learn that market size really doesn't mean as much in this day and age. There is often better radio being done in competitive market #93 like Boise than in ... take your pick from the Top 50. You'll hear the 5 reasons why Rick made the move from Boise to Bowling Green, Kentucky, and how the old school values apply more than ever today. Rick is also very active on social media but admits that being first into the space isn't always best.
First, please subscribe to his brand new You Tube channel which has some quick hits from people you know including former Denver Bronco Terrell Davis, and Joey Fatone.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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