Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.
Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore how audio connects, entertains, and evolves.
Whether you're in the industry or just fascinated by it, The Sound Off Podcast delivers insider perspectives, valuable insights, and plenty of personality.
New episodes weekly.
This week, Matt talks about his time at Canadian Music Week and after years of everyone staying mum on regulatory issues, there is a consensus that it's time to install the latest Radio update. Left unanswered is the who, how and when, but the why answers are transparent. Declining revenue, changing audio consumption habits and new players and platforms have left radio in a weakened position. The keynote speaker at Canadian Music Week was Radio Futurologist James Cridland who suggested that Canadian Radio get together and create a lobby group to represent their competitive needs.
Matt speaks about how complacency has become the norm in his hometown and in Canadian radio, and is only betting on the latter to make changes.
If you would like to read the highlights from James Cridland's keynote, Sharon Taylor assembled a nice summary.
Her Notes from Day 1 of the Radio Active Summit.
Her Notes from Day 2 of the Radio Active Summit.
Finally, if Matt saw you at Canadian Music Week and invited you on the show, you can book yourself in here.
(An early version of this episode featured an incorrect website address for James Cridland’s Podnews.net. (Indeed this is the correct link.)
There's more about this episode on our show page!
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