The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This week, Matt talks about his time at Canadian Music Week and after years of everyone staying mum on regulatory issues, there is a consensus that it's time to install the latest Radio update. Left unanswered is the who, how and when, but the why answers are transparent. Declining revenue, changing audio consumption habits and new players and platforms have left radio in a weakened position. The keynote speaker at Canadian Music Week was Radio Futurologist James Cridland who suggested that Canadian Radio get together and create a lobby group to represent their competitive needs.
Matt speaks about how complacency has become the norm in his hometown and in Canadian radio, and is only betting on the latter to make changes.
If you would like to read the highlights from James Cridland's keynote, Sharon Taylor assembled a nice summary.
Her Notes from Day 1 of the Radio Active Summit.
Her Notes from Day 2 of the Radio Active Summit.
Finally, if Matt saw you at Canadian Music Week and invited you on the show, you can book yourself in here.
(An early version of this episode featured an incorrect website address for James Cridland’s Podnews.net. (Indeed this is the correct link.)
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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