The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters and podcasters to increase their audience and the amount of time engaged on their audio.
JJ "Jim" Johnston did something rather extraordinary last year. He committed to writing a blog everyday saluting someone in the radio or music industry. In an era where the social media stratosphere is predominantly negative, The project started on January 1 with Bruce Barker, wound its way through Victoria Day weekend with a tribute to yours truly, and then concluded on December 31 with David Marsden. These posts were shared across all social media platforms including Facebook. When you think about it, it's a great idea so that can be shared and re-shared by everyone going forward.
JJ is continuing his work with his company JJ-IMS, which has now reached its way into radio in Australia, and extended beyond radio into management groups and talent in other media.
This episode should have you considering your blog strategy for 2019. I marvel at people like Fred Jacobs who commit to writing 5 days a week, and JJ who wrote everyday for a year.
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