The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
It's not often that we hear a British accent on the radio in Canada. Especially outside of Toronto, or maybe Vancouver, most of our talent is home-grown. Chris Ash is a notable exception to that rule. Chris was born and raised in the UK, attending Staffordshire University and beginning his broadcasting career in Kettering, close to London. After only a few years, he made the journey to Canada, landing in Yorkton, Saskatchewan in 2016 and crushing it in Canadian broadcast ever since.
But if you think Chris is just another disk jockey, you'd be wrong. We've talked a lot on this show about the evolving nature of the Broadcast industry, and how it needs to move forward with the times. Chris has been at the forefront of such evolution for his entire career. One of his main roles at Connect FM in Kettering was to manage their social media, and he did a bang-up job; their largest Facebook posts during his time at the station were reaching over 130,000 shares. Not bad for a city of only 63,000 people.
While his career as a radio personality is about as successful as anyone could ask for, he hasn't been resting on his laurels. In more recent years, Chris has leveraged his penchant for internet notoriety to expand his portfolio. He now offers commissions for professional voiceover work on Fiverr, as well as continuing to advertise his background in social media and video production.
In this episode, I speak to Chris about his journey from the UK to Saskatchewan, and eventually to Winnipeg, where he is now. You'll hear about his humble beginnings in Kettering, how he fell in love with broadcasting, and the way he honed his skills through years of hard work- along with a dash of pure charisma.
Thanks to those who have supported the show!
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