The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This is Episode 100.
My years in radio taught me to celebrate the milestones and accomplishments. No more so than the time I spent at 100.3 the Bear in Edmonton. Some background on why I decided to do this show.
Back in January when I was planning out the shows for the next few months, I wanted to have Greg Brown aka Jake Daniels on. He and I worked together on 100.3 the Bear in Edmonton from 1994 to 2002, working on the afternoon show for close to 5 years. I never had more fun on the air than I did with Jake. A few days after I made that shortlist for the forthcoming guests on the podcast, Jake posted on his Facebook page that his Lymphoma Cancer had returned and he was going to be starting chemotherapy again. On Valentine's Day, old friends from the station in Edmonton, Dave & Leesa Beeson started a Facebook group and GoFundMe campaign for Jake. That campaign formed the idea of putting this podcast together, and from then I committed to making Episode 100 about Jake Daniels and our time together on air at the Bear.
Last year, 100.3 the Bear celebrated their 25th birthday. I often suggest that radio stations celebrating a significant birthday or anniversary create a podcast series to commemorate that history. That's kind of what episode 100 is about. A reunion of a radio show that ended 17 years ago with two radio friends who really enjoy one another's company.
I could have just picked up the phone and called. But we did a podcast instead.
By the way - this podcast is made more enjoyable because the of the people who took time to contribute to it. Thanks, Marty Forbes, Greg Diamond, Todd James, Terry Evans, Laura Fraser, Cubb Carson, Chris Maksylewicz, Ron Weslosky, Yukon Jack and Rob Vavrek... and Dave and Leesa Beeson whose idea became the inspiration for this podcast. Apologies in advance for not mentioning everyone - we just didn't have a 4th hour in us.
Free plug for Jake's store! http://www.pickerjake.com/
The show is brought to you by Nlogic! http://go.nlogic.ca/l/130651/2018-05-11/s7fy5
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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