The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Rob Walch is the VP of Podcast Relations at Libsyn. He made an appearance on our show back in 2018, and we were long overdue to have him back given the changing nature of the podcast world. During Rob's session at Podcast Movement in August, he manoeuvred his way through his presentation to debunk many of the marketing myths that are propelled across the internet. Myths like Rating and Reviewing the podcast will help it be discovered, and that there are over two million podcasts. (While true - only 325,000 are active)
In this episode you will hear Rob debunk myths and put podcasting into perspective. Did you know the Super Bowl generates as much money in a day as the Podcast Industry does in a year? And yes, having a presence on YouTube will help your podcast get discovered. You're also likely doing better than you think in regards to your podcast's performance. We also go deep on podcast apps, podcast websites and talk about Apple's plans for ios in the future. Rob knows Apple products as he hosts Today in iOS.
Rob host The Feed along with Elsie Escobar and it's one of the podcasts I listen to every other week to keep my view of the podcast industry in perspective.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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