The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This October will be 10 years of Canadaland. Jesse Brown joins me to talk about his short time in radio working for the CBC, and why he started his podcast.
In this episode, you will hear why Jesse started Canadaland, his decision to create a network, the incredible story of how the Jian Ghomeshi story broke, and some thoughts about recent laws passed by the Canadian Government that are causing havoc with content creators and news organizations. (Both Canadaland and our parent company, The Sound Off Media Company, qualify as both) We also talked about some throwback internet things like usenet, message boards and Mirc. Jesse also shared his wins and losses when it came to monetizing the show; first via ads, and later with Patreon and other methods of public support.
Want to be apart of Canadaland? Jesse mentioned that Canadaland is currently accepting podcast pitches.
A transcription of the show is available here.
This show is made possible every week by contributors like:
Blurve: A great way to help you prep your Show.
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
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