The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Shannon Burns is a familiar voice across Canadian radio. Her show iHeartRadio Nights with Shannon Burns airs nationally on 14 iHeartRadio stations, and she does evenings on the legendary radio station she grew up listening to, CHUM 104.5FM.
On the podcast she talks about her career arc, how to plan a nationally syndicated show and suggests a name for the former Power 107 in Edmonton (Unicorn 107?).
Shannon grew up in Burlington Ontario. She says that she has always been mildly obsessed with pop culture and so when it came time to apply for college, radio was the natural choice.
A career in media was a choice her mother supported and helped her to achieve. “She is a firm believer in not chasing the dollar and going after what you’re interested in,” says Burns.
After her time in college Shannon went out west to hone her radio skills. In 2014 she landed a job in Medicine Hat on Rock 105.3 (Rogers) where she worked as a morning show host and news anchor. In 2015, Shannonn moved to Virgin 104.9 in Edmonton where she worked her way up the ladder from 2015-2018 eventually becoming a midday announcer and assistant music director.
Shannon loved her time out west, but she says the goal was always to work her way back to the Toronto market. Today she gets to interview some of the biggest names in music from Shawn Mendes to Katy Perry. “My goal is to make them my friends,” says Burns with a laugh.
On the future of radio Shannon is very upbeat. She came into radio at a time when it was fusing with social media, and that the medium of radio allowed producers to become early adopters of social media and digital marketing strategies. The story is ongoing with the content produced in radio being about so much more than what goes out over the airwaves.
There's more about this episode on our show page!
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Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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