Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes you behind the mic for conversations with the people shaping the world of audio. From radio legends and podcast pioneers to producers, programmers, voiceover talent, and top-tier creators. Each episode dives deep into the craft, business, and culture of sound.
Matt brings his decades of industry experience—and tall-tale stories—to the table, creating a space where creators and listeners alike can explore how audio connects, entertains, and evolves.
Whether you're in the industry or just fascinated by it, The Sound Off Podcast delivers insider perspectives, valuable insights, and plenty of personality.
New episodes weekly.
Shannon Burns is a familiar voice across Canadian radio. Her show iHeartRadio Nights with Shannon Burns airs nationally on 14 iHeartRadio stations, and she does evenings on the legendary radio station she grew up listening to, CHUM 104.5FM.
On the podcast she talks about her career arc, how to plan a nationally syndicated show and suggests a name for the former Power 107 in Edmonton (Unicorn 107?).
Shannon grew up in Burlington Ontario. She says that she has always been mildly obsessed with pop culture and so when it came time to apply for college, radio was the natural choice.
A career in media was a choice her mother supported and helped her to achieve. “She is a firm believer in not chasing the dollar and going after what you’re interested in,” says Burns.
After her time in college Shannon went out west to hone her radio skills. In 2014 she landed a job in Medicine Hat on Rock 105.3 (Rogers) where she worked as a morning show host and news anchor. In 2015, Shannonn moved to Virgin 104.9 in Edmonton where she worked her way up the ladder from 2015-2018 eventually becoming a midday announcer and assistant music director.
Shannon loved her time out west, but she says the goal was always to work her way back to the Toronto market. Today she gets to interview some of the biggest names in music from Shawn Mendes to Katy Perry. “My goal is to make them my friends,” says Burns with a laugh.
On the future of radio Shannon is very upbeat. She came into radio at a time when it was fusing with social media, and that the medium of radio allowed producers to become early adopters of social media and digital marketing strategies. The story is ongoing with the content produced in radio being about so much more than what goes out over the airwaves.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
