The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Steve Reynolds is a talent coach and works with some of the biggest radio talents in North America. He will help you establish what your show all about and get the show's characters connecting. And it is all done with the long term in mind. This is a show that is 18 months in the making as I missed Steve's session at the Conclave in 2017 because mine was scheduled adjacently, but I managed to connect with him last year and write furious notes. Here was the big takeaway from Steve regarding morning shows; he spoke about the acronym FAIR.
Morning shows are Fun, Authentic, Innovative, Relatable. I'll note that James Berry was taking better notes than me he posted this on his blog regarding Steve's talk: You can read James' post here.
- Fun - Every successful morning show has fun characters, callers, features, and funny situations they get into. With all the negativity in the world, people are drawn to fun.
- Authentic - The audience's "BS Meter" is high. They're looking for real people to discuss real things in a real way. The old school, over the top fake voice and canned features are not genuine and do not register with an audience.
- Innovative - Every talent needs to try new things, create new content, and reach people with a bit of innovation.
- Relatable - Really know your core audience and the kind of things they care about. These things interest them. For example, if your target is a female in her 30s relatable topics may include family, food, fun, pop culture, health, beauty, etc.
(courtesy James Berry Townsquare Media)
If you are interested in working with Steve, shoot him an email here, steve@reynoldsgroupradio.com or check out the company website.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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