The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
On this week's edition of "Producers Interviewing Producers," we've got Kattie Laur, a podcast producer from the Toronto area. But she's more than just that. In fact, the main subject of this episode is her newsletter, Pod The North.
Pod The North is designed around the idea of creating a community for Canadian podcasters, since in all her years of working with audio, she noticed there wasn't really a space or a resource for us Canucks to come together and talk about podcast stuff. So what could she do, but create one herself? She also works freelance for Canadaland, as well as AM640 radio in Toronto.
We speak with Kattie about all these things, before getting into a hefty discussion about Bill C-11 and whether or not we think it'll actually lead to a positive change in the Canadian media space (Spoiler alert: we're doubtful).
For more of Kattie, check out her website or follow her on Twitter or LinkedIn. And if you haven't already, definitely join the Pod The North newsletter on Substack. You won't regret it.
A Transcription of this episode is available here.
This show is made possible every week by contributors like:
Blurve: A great way to help you prep your Show.
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
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