The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Adam McNeil is a senior vice president at Adopter Media, about podcast advertising. Adam went from an e-commerce startup, to becoming a podcast ad expert, revealing insights into the industry's inner workings. We discussed how brands can effectively match with podcasts, using a five-step vetting framework that considers renewal history, demographics, engagement, and ad efficacy. McNeil highlights the challenges in podcast advertising, including the difference between downloads and actual listens, and the variations between Canadian and American podcast markets.
And it's not a discussion about podcasting in 2025 without mentioning AI-generated content and offers advice for podcasters seeking advertisers. McNeil recommends targeting smaller, growing brands and building meaningful relationships. The episode provides a comprehensive look at podcast advertising, emphasizing the importance of authentic connections and data-driven strategies in the evolving media landscape.
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Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Megatrax - Licensed Music for your radio station or podcast production company.
Podderapp: Where podcasters can get access to their advanced data dashboard here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
