The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Todd Cochrane can speak to it because he was there in the early days. In 2004, he jumped into podcasting; long before Apple became involved. As time went on he began to find ways to make money at it, including an early sponsorship deal with GoDaddy, and creating the podcast hosting company that we know as Blubrry.
We try to address two very large questions in this episode: Where is podcasting headed, and what will radio's role in it be? We tackle a number of the podcast news stories, asking if the RSS Feed is in jeopardy, what radio can do to best invest in podcast, and is iHeart really number one in podcasting? (Depends how you want to count) We also ask to explain the importance of IAB Certification and if Soundcloud is a legitimate podcast host. (Again, it depends how you want to count)
Todd is the host of the New Media Show with Rob Greenlee (who appeared on our podcast back in August of 2017), it airs live roughly every Saturday at Noon Eastern - but feel free to catch the podcast version or the video version on your own time.
If you are looking for a podcast host with IAB certified metrics and web integration (and Todd explains why that's important in this episode) contact him here.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Megatrax
NLogic
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