The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This week, we've got another long-time radio industry veteran, Rob Creighton. You might not know his name up here in Canada, but down in the States, he's been running shows from Lubbock, Texas to Chicago, Illinois for the last few decades.
Nowadays, Rob has moved away from the stations and back to his home state of Missouri to work with Townsquare Media. They're a name you might recognize if you've followed the show for a while- we've had a few guests who worked with them, like Melz on the Mic, and that's partially because I just really like how Townsquare does things. Companies that make radio ads are dime-a-dozen, but Townsquare tailors to the digital side too. If you've listened to the show at all before today, you'll know exactly how important that is to me and why, and if you're curious about how they do it, you can check out some of their service offerings here.
Rob and I dive into his history on the radio and in the program director's chair, as well as what prompted his move off the airwaves and into Townsquare's office in Sedalia, Missouri. As I said earlier, Missouri is his home state, and Rob couldn't be happier to be back, especially working for a company that lets him find a balance he's always craved.
If you want to work with Townsquare, you can check out their main website here. You can also conenct with Rob directly on LinkedIn.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
Blurve: A great way to help you prep your Show.
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
For a Transcription of this episode, click here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
