The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This week, I want to give everyone something to think about. And that's the power of radio and what it might mean to podcasting.
When Tom Webster released the Infinite Dial Canada 2019 study at Canadian Music Week, one slide caught my eye. Actually a number of slides did including weekly podcasting listening rising to 23% and monthly to 36%, but it was when he broke out the monthly podcast listening slide that I went, "Okayyyyyyyy....".
And I wondered about it ever since.
In this podcast episode, I explain the two contributions radio made to this result; one reason is because radio is offering a product that hasn't evolved, while the other is that it remains as powerful as ever when delivering a message. In fact - it is still the best way to advertise and get the word out about your brand.
I also dive into the new Apple Podcast categories and wonder aloud what category this podcast should be in. A list of the new and now defunct podcast episodes can be found here.
We also discuss the death of iTunes, and whether or not we should be charging for you to listen to this podcast. (Spoiler: It should remain free with ads, because we love our sponsors including Promosuite, nLogic and Core Image Studios.
See what I did there?
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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