The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Terry O'Reilly is a radio guy. He will tell you on the show that he is an ad guy - and that might be partially true. However, it is apparent that when you listen to his take on the world of media, advertising, marketing and radio, that he is grounded in radio. His show, Under the Influence, which grew from its previous incarnation of The Age of Persuasion (2006-2011) and O'Reilly on Advertising (2005). The show is now in its eighth season on CBC Radio and has expanded further into the podcast world.
Terry and his wife Debbie, along with daughters Callie, Shea and Sidney work on the program year round to create some of the most amazing audio about marketing. The show has developed a loyal following from countless Canadians and listeners around the world. Here are some things in the show we learned:
- The show's idea came about over beers one day which involved Larry McInnis who was the creative director at CHUM in Toronto. As a complete aside, Larry is a graduate of Acadia University which is where I went to school. :)
- There is a Beatles reference in every show. That information lives on the Wikipedia page but Terry confirmed that he is a big fan and in his most recent episode spoke about how John Lennon was the best marketer amongst the Beatles.
- Terry is starting a company for podcasters... details will be announced soon but we were stoked that he announced that on our podcast.
- As we mentioned at the outset, Terry is a radio guy. When I asked him to come on the podcast he was aware of the show and had taken in a few episodes. High praise!
- Podcast aficionados will love hearing how Terry has embraced podcasting.
The entire back catalogue of Under The Influence is now available in Podcast form. Connect to it here.
Terry has three books and is working on a 4th this summer. Connect to all things Terry here.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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