The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Ian Leonard is the Chief Meteorologist at Fox 9 in Minneapolis. Sadly, this is a channel that I do not get in Winnipeg. Ian and I worked together on Stony Plain Road in Edmonton back in the 90's. What I didn't know is that he is a second generation broadcaster, grew up around the TV station and there was a moment in 2002 when he and his wife Christy decided to take a chance and head south.
In this episode you will hear about Ian growing up in Edmonton and being apart of television at an early age. We share a few stories from 90's, weather related ones too including the Pine Lake tornado which I had completely forgotten about until we walked that part of memory lane. We also discuss how Ian has made pivots and transitions in how he presents the weather and what social media tool are most important to him now.
There is also a lot we did not discuss including his battle with cancer and the extensive role he plays working with the Special Olympics. This one could have gone another hour.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
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For transcript of this episode click here
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