The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Ben McCully has one of the most interesting portfolios I, and probably you, have ever seen: Radio host, car salesman, pro wrestler, brewery tour manager. If that combo of careers doesn't have you hooked on this episode already, I don't know what will.
Clearly, Ben has worn many hats throughout his career, which is fitting because he once lived in Medicine Hat, Alberta. We talk about his philosophy degree from University of King's College, how he managed his career path, what those transitions were like, and his travels across Canada as a radio host (he's worked in Nova Scotia, Ontario, and Alberta).
I know it's cliché to say this, but this episode really does have something for everyone- assuming you like beer, wrestling, radio, philosophy, or just really interesting stories.
Thanks to those who have supported the show!
Promosuite
Megatrax
NEW! We are going to make transcription a regular feature of the show. We'd like to thank Poddin for helping us to get this started.
For a transcription - go to https://bit.ly/385Tbtr and scroll to the bottom of the page.
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