The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
We're back with another radio star this week- one whose career I actually contributed to.
Sarah Christie has been in radio for well over a decade, and currently serves as the National Music Manager for Virgin Radio Canada. We discuss her rise through the radio ranks, from a humble intern who moved to Winnipeg for an internship as soon as she was able, to one of the most important folks on Virgin's team. We also discuss how I hired Sarah myself back in the day, but didn't actually meet her until 5 years later. Radio is funny like that sometimes.
Sarah shares some in-depth insights on the changing state of radio programming over the last decade. Things sure ain't the way they used to be, and stations have had to adapt to a whole truckload of new technology to stay on top of current music trends, including trolling TikTok for the newest surprise hit. She also discusses why she spent most of her career in Winnipeg, and what makes the city so special to her.
Late in the show, we shift towards talking about Sarah's other interest, climate change. Sarah's got her own podcast, Earth Care, which provides listeners with a bevy of tips and ideas to help reduce their carbon footprint. You'll hear lots about it in this interview, but you should also check out the show for yourself if you want to, well, care for the earth.
You can find Earth Care on iHeart and Spotify.
Find the Sound Off Podcast on YouTube, Facebook & Instagram.
Transcription of this episode is available here.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
