The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This episode is a little different. Over the weekend, a 22 people lost their lives in a mass murder spree that covered 100 kilometers in Nova Scotia. Monday morning, Q104 in Halifax and a number of Stingray radio stations came together to pivot programming towards the hearts of their listeners. To understand what it takes to make those changes, you need to understand the people affected. Nova Scotia has had more than its fair share of disasters in the last century, and radio has been there to weather every storm and see its listeners through.This is what radio does best.
In this episode, I shelve my original plan of talking about the 1,000,000th podcast to go into Apple Podcasts and react to the great radio I listened to on Monday on Q104 in Halifax, and 89.3 K-Rock in Kentville. We explore how connected Maritimers are to one another, using myself as an example having lived there for 5 years. There are about 2 degrees of separation in every relationship - or at least it feels that way. We also speak with Q104 program director Trevor Wallworth spoke to me about how he and senior management at Stingray, Steve Parsons and Steve Jones formulated a plan to get the Maritimers healing. Also Darrin Harvey who appeared on this podcast episode recently, shared parts of his show from Monday too.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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