The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Sam East is the afternoon host on 99.9 Virgin Radio, and host of weeknights on Virgin Radio across Canada. That means you can hear her on selected stations Winnipeg, Vancouver, Calgary and Edmonton. Sam has also recently launched the podcast Lessons to My Younger Self, where she chats with notables like Jully Black, The Social’s Jess Allen, sexologist Dr. Jess O’Reilly, and more.
In this episode you will hear how she got her radio start in Chatham, Ontario, moved to Kitchener and then landed in Toronto at Virgin radio. We also talked about growing up as a Filipino-Canadian, the value of mindfulness, and how how she readies her day for radio.
There's some fun things over on the webpage if you are up for it.
Thanks to those who have supported the show!
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