The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Sometime back in 2008, Vinny Barrucco made the call to (then) Mix 96 to see if his skills acquired at community juggernaut K103 Kahnawake would translate into the Montreal mainstream. We know today that that answer is yes. The Montreal morning host has done most of the day parts on Montreal radio at the two of the biggest English FM's in the city, Virgin Radio and 92.5 The Beat. Today, he is a host on the former along with Shannon King and Adam Greenberg.
In this episode, you will hear how Vinny nearly left Montreal on a few occasions, only to have circumstance keep home in his hometown. We also took the time to share our passion and love for Montreal and everything it has offer. Apologies if it gets a little inside with words such as "Dep", "Habs", "Bill 101", "Anglo", "Franco" and an in-depth discussion about how the Quebec star-system towers over Canada's. No apologies offered for the three or four times we randomly started talking about the Montreal Canadiens. (Bruins and Leafs fans might want to skip over this episode and listen in July)
I had the chance to meet Vinny in 2019 where we chatted about the world of podcast and I really love how he started one with his wife Tina called, "Marriage in the Fast Lane", documenting their transition from single, to newlyweds, to parents.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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