The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jean-Marie Heimrath became interested in podcast sometime in November 2016. He has always been fascinated by the business side of the entertainment industry he has worked in. Whether it be the record industry when he worked for Island Records, the business of radio syndication when he worked for the Sound Source Radio Network., or being at the forefront of streaming with Iceberg Radio. His knowledge of monetizing content is incredible and will have you re-thinking exactly what business you are in.
Earlier this year, alongside Jeff Ulster and Bob Kane, he has formed The Podcast Exchange, A new company that uses market research, advanced metrics, and geo-targeting to give advertisers better access to the Canadian podcast audience. The name Jeff Ulster has appeared before in our podcast series (Episode 72) when he explored the Canadian Podcast Listener - a Landscape Study with Jeff Vidler. (The study is again, available on the show page for this episode)
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