The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
I met Carrie Doll in the late 90's at CFRN Television in Edmonton. She was a reporter and later a news anchor. She covered the events of 9/11 from the anchor desk in Calgary and learned how to report without a script. The youngest of ten children from Fairview, Alberta, Carrie was a natural when it came to communicating and public speaking. She had an incredible run on CFRN-TV in the anchor chair alongside Daryl McIntyre. We spoke about "the Chair" in the physical and metaphorical sense. With so many great broadcasters having occupied the chair previously, Carrie knew that sitting in it required great responsibility.
In this episode we re-connected for the first time in 18 years and took a small walk down broadcasters row in Edmonton. We spoke about the people who sat before her on CFRN-TV (Daphne Kuhn, Leslie Miller, Shawna Randolph) and others who graced the Edmonton airwaves who have gone on to larger markets. (Todd Battis, Tara Nelson, Darren Dutchyshen, Catherine MacDonald, Brian Mudryk, Graham Richardson, Ian Leonard, and so many more)
Today, Carrie hosts a weekly podcast called the Inner Circle which you should connect to here.
Carrie is also a public speaking coach and was kind enough to share some of her expertise on the show.
There is also some bonus material from this episode on the show page including Carrie's farewell from CFRN here.
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic and their new Services division.
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