The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Let's go to Lagos! Tony Doe is one of the most thoughtful voices in Nigeria, and he's here to provide some excellent insights into the past, present and future of podcasting. As a former Nigerian radio broadcaster turned podcaster, Tony reflects on the lost intimacy of radio as studios chase visual appeal and social media reactions, and explains why he rejects the idea that video is the “next phase” of podcasting. He warns creators about building shows inside walled gardens like Spotify and YouTube, sharing personal and second-hand stories of lost control and opaque platform decisions.
We speak quite a bit about one of Tony's most important personal projects, the Nigerian Podcast Index. Built by Tony and other Nigerian industry veterans, it's an independent public directory designed to document, preserve, and make discoverable every independent podcast created in Nigeria or by Nigerians. It's an incredible tool created to fill a critical gap in data, discovery, and monetization for African podcasters while navigating language barriers, infrastructure limits, and payment restrictions.
He also introduces his own shows: His long-running Arsenal fan podcast, Up Gunners!, as well as Into the Podverse, a show about the innovation, challenges, and opportunities shaping African and global podcasting, which Sound Off fans might particularly enjoy and should definitely check out. If it piques your interest, make sure you also subscribe to the newsletter on Substack.
Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Megatrax - Licensed Music for your radio station or podcast production company.
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