The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
When Gerry Forbes announced his retirement, you can forgive CJAY 92's competitors for letting out a silent cheer. For over 25 years in Calgary, Gerry's morning show has been in the top three in a market that is sharply country. In preparing this episode, I reached out to some of the people who had worked with and against Gerry. People like Bob Harris who was his program director throughout the 90's; Terry Dimonte who went up against him from 2008-2012; and Gerry's brother Marty who spent his career in Edmonton, and on the management side.
I reached back and asked Gerry about some of the more memorable stunts that he conjured up, what makes Calgary so great, and how one listener would use the Canadian Broadcast Standards Council process against him.
This episode is powered by Promosuite. http://www.promosuite.com/soundoff
Special thank to our new sponsors (outside Canada):
Radio Pepper Prep http://www.pepperprep.com
And Aiden Wolf Voiceovers http://www.aidenwolf.ca
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