The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Morgan McCarthy is the host of the 715 Newsroom, a local Wisconsin online radio news source that provides news in the Chippewa Valley area in a way that is never boring. They also have a podcast called News Makers that is currently on its 22nd episode. You'll hear Morgan's voice on radio shows owned by Midwest Family Broadcasting all over Wisconsin.
Morgan's original break in radio (WDRK 999 The Carp) was with Maverick Media. After she left, there was an ownership transfer to the current company Midwest Family Broadcasting-and this is the regime that brought Morgan out of "mic/mom-retirement" and back into the radio world. Love to the local GM and management team, respect to the company.
In this episode, Morgan explains her not-at-all planned saunter into working in radio through her serendipitous acceptance to Emerson College for communication, how radio became her passion, her love for the Green Bay Packers, and so much more.
In addition to other market work and remote news clients, Morgan is following the advice of peers and just tipping her toes over into voiceover work. For more info on all the endeavours Morgan is currently undertaking, visit her website: morganmccarthy.com.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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