The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
When Scott Howard made the change from on air to sales, he will be the first to tell you that he didn't get it right away. His first opportunity came at WMUZ in Detroit where he freely admitted that he made a lot of mistakes. Over time, he became more engrained in the sales world and started sharing his wisdom on a blog http://sclohonet.blogspot.ca/ and then in time on a podcast. Most episodes clocking in under 10 minutes. Scott currently works at one of America's oldest and most reknowned radio stations - 1190 AM WOWO Fort Wayne Indiana. https://itunes.apple.com/us/podcast/the-genuine-scloho-media-marketing-podcast/id1223012914?mt=2&ls=1&ign-mpt=uo%3D4
I discovered Scott in an online forum called Radio Sales Cafe http://www.radiosalescafe.com. What sets Scott apart is his genuine approach to sales: Telling the truth and not being fake. Similar advice that programmers convey to on air talent.
This episode is brought to you by nlogic. http://go.nlogic.ca/soundoff
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