The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of radio and has worked on air, and as a program director. Matt has worked with podcasters since 2016 to increase their audience and the amount of time engaged on their audio.
⚡️mattcundill@getalby.com
You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio. Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content where Dan began to explore audience development in the podcast space. Yes, he could have continued on making great sounding shows at places like the CBC, but what's the point if you aren't getting everyone to listen, right?
In this episode we will discuss those early radio days and the natural transition to podcasting, the experimenting at the CBC with Spark, and the creation of a feedback loop for the show. We also spoke about the importance of the packaging of your podcast and how it appears in podcast catalogues and on a dashboard display in a vehicle. We also talked about some of the cool blogs that Dan has written, the very helpful Podcast XRay that was released earlier this year which helps you find out things about show's like release days, enclosure tags and the brand new analytics Dashboard from Bumper presents another look at podcast metrics focusing in consumption and verified listens to a show. Yes downloads are cool but have you ever appreciated the Time Spent Listening (TSL) to your show?
Dan has given us a look into new Bumper Dashboard for their clients and we make a few observations about the Sound Off Podcast. Some we knew; some we did not.
We also touched on some other lingering podcast questions like, does it matter what day of the week you release an episode, and what's the role in video for your show. The answer to both is... YES!
I did not ask Dan about his feelings about Rogers (mis)handling the attempted shuttling of Pacific Content, nor the ensuing sale to Lower Street... there were podcast marketing strategies to pursue after all.
A Transcript and video version of the episode is available on the network page.
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Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
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