The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
You know Geoff Allan's voice. No, really, you do. If you've ever heard an ad for Burger King, Bud Light, or Hardee's, you've probably heard Geoff's dulcet tones announcing the return of the biggest burger you've ever seen. I've certainly heard Geoff enough to recognize that baritone anywhere- although I suppose I have an advantage. He is my second cousin, after all.
As his cousin, I can tell you that Geoff has always had a fantastic voice. So, of course, it was only natural for him to finish school and get straight into... the hotel business. Yes, Geoff was a world-travelling hotel manager for most of his adult life. He'd always had a passion for radio and voiceover, but it wasn't until he was in his 50's, and in Dubai of all places, that he was able to hit the airwaves. Nowadays, he's been a professional voiceover artist for years, with training from industry veterans in L.A., Toronto, Montreal and Dubai.
In this episode, we dive into Geoff's journey from suites to studios. We talk about how he found the opportunity to make such a dramatic career change, where it's taken him, where he'll go in the future, and how much he's learned from his time as a voiceover pro. We also do a hefty bit of reminiscing about the past. If nothing else, Geoff's story stands as a shining example that it's never too late to start doing what you love.
For more of Geoff, or to hire him for your voiceover needs, check out his Personal Website or connect with him on Instagram, Facebook and LinkedIn.
Thanks to those who have supported the show!
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