The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
In this week's episode, we visit with Dave Bannerman, one of the richest sources of intel on Canadian radio in the twentieth century. He retired earlier this year from his role as radio-TV-journalism instructor at Nova Scotia Community College. We even take a walk down memory lane of an overnight radio show I hosted called "The Whine Line", and talk about the talent that has passed through his classroom. Dave Bannerman was the Program Manager of the station I worked at in 1989. (Yes, back then there was a Program Manager AND a Program Director) He was a great teacher of radio who allowed me to try out things that I thought might work. Some failed, some worked, and some stuff really worked. I was surprised when he made the transition to teaching radio at Nova Scotia Community College in 1995. But as I spoke to Dave, I realized that Dave had been a teacher all along; his curriculum had not changed since our days at Annapolis Valley Radio in Nova Scotia. He had turned out exceptional broadcasters by stressing a focus on the listener, never getting hung up on the digital technicalities, and doing what radio does best: Content Creation. The list of graduates reads like and a Pro-Bowl roster of Canadian radio:
- Fearless Fred - 102.1 The Edge (Toronto)
- Gillian Foote - 100.3 The Bear (Edmonton)
- Ruby Carr - Z95.3 (Vancouver) Jax - Kiss 92.5 (Toronto)
- R.S. Smooth (Ryan Sommers) CKDU 97.5 (Halifax)
Christina Fitzgerald and Morgan Sheppard most recently of Indie 88 (Toronto)
(I know there are many many others; these are the ones that I can recall in my head... please me and identify yourself as a graduate if you are in radio today. soundoff@mattcundill.com) Dave announced he is moving on from the school after 22 years of service. Thanks Dave!
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
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