The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
The copy just screams off the page: She was a blogger and social media maven. He, a former morning radio host. Together they struck out on their own and created The Upside. Callie and Jeff Dauler started their podcast when Jeff's radio career abruptly changed in 2019 from Star 94.1 in Atlanta. Their success could be considering "overnight" by podcast standards.
In this episode, you'll hear how Callie and Jeff met, and how they transitioned both their skill sets into creating a show that supports their family. You'll hear how they monetize not just the show, but their social media handles, and how they engage with listeners beyond the RSS Feed. We also discuss how they have used conventional and unconventional podcast strategies to support their brand. They will also tell you how you are doing your merch incorrectly. (Secrets get shared)
Do you want to know what I really love? How well they have covered off the details. A nice website. A phone number where I can all and participate in the show. (Try it... 1-800-434-5454) Nice Merchandise. And within the show, care and consideration for the listener when it comes to production.
Callie and Jeff were apart of Podcast Business Journal's How to Make Money in Podcasting series last July. You can read a recap of their session right here.
You can connect with the show here.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
