The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Sunni Puric works weekdays apart of the Joe Clair Morning Show on Rhythmic/CHR radio WGPC 95.5FM. Her journey to radio is unlike any other. This marks the first time I have asked what it was like spending your teenage years in a refugee camp in Bosnia. While the world saw a picturesque Yugoslavia during the 1984 Sarajevo Winter Olympics, it was 12 years later that th country fell into civil war. Sunni was open about sharing her times in the camp, and about her family's pathway to America.
In this episode, we spoke about moving from Bosnia to Hamtramck, Michigan where she caught the radio bug listening to WJLB in Detroit. learned English watching Mama's Family, and found her way into WJLB as an intern at the age of 18. Sunni moved to Miami to work at Power 96, then went to New York before landing in the midday spot at WGPC and then on to the morning show with Joe Clair and Guy Lambert. Sunni also does a weekly hit with Fox 5, and is great Twitter and Instagram follow.
The Washington Post wrote a very extensive piece on Sunni back in 2014.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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